Stores carriers AT - T and T-Mobile went on sale in the United States the first phones equipped with Windows Mobile Phone 7

Stores carriers AT - T and T-Mobile went on sale in the United States the first phones equipped with Windows Mobile Phone 7, the latest operating system developed by Microsoft for mobile.

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With this new system planned to be introduced in over thirty countries, the software giant is facing a new opportunity to regain a leading position in the growing business of so-called "smart phones", dominated by other companies and which has cost enter.

"The new Windows mobile phone offer a different experience, with which Microsoft gets to take things that matter most to consumers directly to the home screen. Windows Phone combines several basic tasks you can do more in less steps," said the company said in a statement.

In the U.S., AT & T on Monday began selling the appliance Focus, Samsung, while T-Mobile USA, a subsidiary of Deutsche Telekom, HTC launched the HD7.

Both devices cost about $ 200 on two-year duration and they will follow later new devices from Dell and LG, among others, while the next year there will be phones that can use the new OS for Verizon and Sprint, the other major U.S. carrier.

The new terminals have an operating system with a more user friendly than previous versions and more focused on integrating applications related to personalization and social communication.

With these devices, Microsoft hopes to recover the bad result of its Windows Mobile devices as well as the failure of Kin mobile phones, designed for young users of social networking sites and stopped making in June, and also hopes to gain some share market.

The lucrative market for smartphones is currently dominated by the Symbian operating system such as the Nokia, the IOS of the popular iPhone from Apple, Research In Motion's Blackberry and the growing Android developed by Google.

The main novelty of the new Windows operating system for phones is that the company has decided not to follow the aesthetic majority of small icons that retain nearly all phones, but to provide a display screen with large windows that summarize the content and user's favorite applications .

The intention is that, at a glance, you can get an idea of developments in social networks, email and all kinds of updates. A curiosity is that it has included an "avatar" that functions as a virtual alter ego of the user and can be customized to look like him.

In addition, Microsoft has enhanced the integration of mobile phones with its popular XBox gaming platform and its Zune music service, while creating the virtual site data storage for users to store photos and documents.

Microsoft, which many analysts facing his last chance to make up positions in the market for mobile operating systems through its own software, launched the first products using the Windows Phone 7 in different parts of Europe and Asia last October.

In the New York Nasdaq market, shares of Microsoft that led to a 0.15% drop that left its price at $ 26.81 each, while their titles accumulate a decrease of 12.04% so far year.